促进游客交互的驱动：数字标牌软件

Navori Labs continues to work closely with West Edmonton Mall, North America’s largest shopping center, to scale and update a diverse digital out-of-home network that drives engagement in public and private spaces. Navori’s QL digital signage software is powering retail, hospitality, entertainment and corporate content across a mix of video walls, menu boards, and digital signage displays. The multi-phase rollout has extended media presentation and interactive wayfinding to food courts, hotel lobbies, event venues and meeting spaces, as well as along walkways with the heaviest shopper traffic.

纳沃里工作室与北美最大的购物中心“西埃德蒙顿购物中心”长期保持着密切合作，为后者扩展和更新多样化的户外数字标牌网络，推动消费者们在公共空间和私营店面的参与度。纳沃里工作室的QL数字标牌软件通过视频墙、菜单板和数字标牌等显示器，为零售业、酒店业、娱乐业和企业所需传单的内容提供支持。多段式的展出将媒体演示和交互式寻路系统扩展到了美食广场、酒店大堂、活动场地和会议场所，以及人流量最为庞大的人行道。

Located in the Western Canadian city of Edmonton, West Edmonton Mall is home to more than 800 stores and services, over 100 dining areas, two hotels and twelve world-class attractions. Navori’s strategic rollout has fully centralized content management and delivery, helping West Edmonton Mall improve the customer experience and increase engagement with shoppers, Fantasyland Hotel guests, and visitors to the Ice Palace, which hosts a variety of sports, concerts, and fundraising activities.

西埃德蒙顿购物中心位于加拿大西部城市埃德蒙顿，其中拥有800多家商店和服务机构，100多个用餐点，2家酒店以及12个世界一流的经典。纳沃里工作室为其进行的战略部署具有完全集中的内容管理和交付逻辑，可有效帮助购物中心改善客户体验，增加与购物者、梦境旅馆的来宾以及冰宫的游客之间的互动（冰宫会经常举办各种体育活动、音乐会和筹款活动）。

数字标牌

The centralized content management and delivery strategy has been instrumental to the success of the network, which allows unlimited users to contribute media with minimal training. This includes real-time updates such as price changes, promotions and COVID-19 guidelines. The network has also provided a quick return on investment for West Edmonton Mall by eliminating printing costs associated with traditional menus, advertisements, and meeting space signage.

集中式的内容管理和交付逻辑对于标牌网络的成功至关重要，它允许更多的用户以更少的学习成本就能顺利使用，其中包括实时更新的价格变化、促销和新冠防控准则。数字标牌网络还消除了传统菜单、广告和会议场所的标牌带来的印刷成本，从而为西埃德蒙顿购物中心提供了快速地投资回报。

“Navori Labs has been an integral part of our marketing strategy,” said Tiffany Banh, Digital Marketing Coordinator, West Edmonton Mall. “The QL software fulfills our need for flexibility, scalability an ease of use. The Navori team supported us throughout the whole process and provided an effortless rollout. Our continued partnership with Navori is valuable in helping us achieve business success.”

西埃德蒙顿购物中心的数字营销协调员蒂法尼·班说：“纳沃里工作室已成为我们购物中心营销策略的重要组成部分，他们独有的QL软件满足了我们对数字标牌的灵活性、可扩展性和易用性的需求。纳沃里团队在整个过程中为我们提供有力的支持，让整套系统的部署变得轻松。总之，与他们的持续合作对我们的帮助是不言而喻的，对我们取得业务成功具有重要意义。”

West Edmonton Mall’s QL digital signage solution architecture includes an on-premise QL Server and a QL software driving each screen. Navori’s seamless integration with third-party data systems and support for a wide range of multimedia formats allows West Edmonton Mall to provide a diverse mix of video, graphics, and text to shoppers and guests, while clean integration with West Edmonton Mall’s back-end business systems drive reliable content updates, meeting room occupancy information, and effective wayfinding experiences.

西埃德蒙顿购物中心的QL数字标牌解决方案体系结构包括：内部QL服务器和驱动每个屏幕的QL软件，与第三方数据系统的无缝集成以及对多种多媒体格式的支持使购物中心可以为消费者和来宾提供一套由“视频、图形和文本”组成的多样化组合标牌；与后端业务的集成更提供了简便可靠的内容更新、会议室使用信息以及高效的导视寻路系统。

数字标牌

“West Edmonton Mall required a technology provider that could ensure reliable and efficient management of all digital signage content and hardware across the entire property,” said Jerome Moeri, CEO, Navori Labs. “Our QL software is helping West Edmonton Mall meet its daily objectives across a very complex, multifaceted business environment that has helped staff grow more productive, reduced installation and support costs, and provided a foundation for network monetization through dynamic advertising capabilities.”

纳沃里工作室首席执行官杰罗姆·莫利说：“西埃德蒙顿购物中心需要数字标牌技术的供应商，以确保对整个物业范围内所有数字标牌进行高效可靠的内容管理。我们的QL软件能够帮助购物中心在非常复杂、多方面的业务环境中实现其日常运作目标，并运用数字标牌营造的环境帮助员工提高生产力，降低安装和服务支持成本，并且通过动态广告功能为互联网货币化奠定基础。”